Campaign analytics can provide valuable insights to determine an ongoing approach to content development and amplification. Native Lift's data collection allows any brand or publisher to effectively use the entire internet as a focus group for research. Publishers can pinpoint the types of native content and formats that perform best on a specific site. Brands benefit by identifying which publishers and content themes are most engaging for their audience. Beyond content amplification, these insights can be used as marketing intelligence for online/offline advertising efforts, as well as product development.