Native Lift's co-founders are digital marketing veterans and old friends, with a long-standing history of questionable karaoke duets.  After early careers in online community management, streaming media, and search engine marketing, they first collaborated at Reprise Media in 2004. For nearly a decade as colleagues they managed media, client services, product development, and business operations for the digital marketing agency, which was acquired by Interpublic Group in 2007. They launched Native Lift in early 2013 as an evolution of their expertise in paid advertising and content marketing. Today, Native Lift provides expansive performance marketing services as well as in-house consulting for brands, publishers, and agencies.

Joel Lapp has managed media operations, product development, and business strategy for several start-ups and agencies. Throughout his career, he’s had the pleasure of working with many of the world's biggest brands, building in-house teams of digital experts, and developing integrated performance marketing campaigns. LinkedIn

John Chan has successfully developed and scaled technology-enabled media solutions that provide a strategic digital backbone for Fortune 500 brands. He has a knack for deconstructing data-driven systems into basic elements and relationships, and optimizing how people interact with those objects. LinkedIn